fbpx
CALL US : 086 201 4920 OR EMAIL info@exposedesign.ie

Expose - Website and Graphic Design

Expose - Website and Graphic Design

EXPOSE DESIGN

T 086 2014920
Email: info@exposedesign.ie

Expose Design
Tralee, Co. Kerry, Ireland

  • HOMEPAGE
  • SERVICES
    • WEB DESIGN
    • GRAPHIC DESIGN
    • LOGO & BRANDING
    • SEO
  • TESTIMONIALS
  • NEWS
  • CONTACT US
FREEQUOTE
  • Home
  • BLOG & STORIES
  • Graphic Design
  • What is branding?
January 16, 2021

What is branding?

0
Sunday, 17 May 2020 / Published in Graphic Design, Uncategorized

What is branding?

Branding is certainly not a light topic – whole publications & hundreds of books have been written on the topic, however to put it in a nutshell you could describe a ‘brand’ as an organisation, service or product with a ‘personality’ that is shaped by the perceptions of the audience. On that note, it should also be stated that a designer cannot “make” a brand – only the audience can do this. A designer forms the foundation of the brand.

Many people believe a brand only consists of a few elements – some colours, some fonts, a logo, a slogan and maybe some music added in too. In reality, it is much more complicated than that. You might say that a brand is a ‘corporate image’.

The fundamental idea and core concept behind having a ‘corporate image’ is that everything a company does, everything it owns and everything it produces should reflect the values and aims of the business as a whole.

It is the consistency of this core idea that makes up the company, driving it, showing what it stands for, what it believes in and why they exist. It is not purely some colours, some typefaces, a logo and a slogan.

As an example, let’s look at the well known IT company, Apple. Apple as a company, projects a humanistic corporate culture and a strong corporate ethic, one which is characterised by volunteerism, support of good causes & involvement in the community. These values of the business are evident throughout everything they do, from their innovative products and advertising, right through to their customer service. Apple is an emotionally humanist brand that really connects with people – when people buy or use their products or services; they feel part of the brand, like a tribe even. It is this emotional connection that creates their brand – not purely their products and a bite sized logo.

For a more thorough understanding of branding, in simple terms, I recommend Wally Olin’s: The Brand Handbook which I quote is “an essential, easy-reference guide to brilliant branding”.

  • Tweet

What you can read next

Website Design Tips for your Business Websites
12 SEO Tips for Your Website
Restart Grant for Small Businesses

Archives

  • November 2020
  • June 2020
  • May 2020
  • April 2020

Categories

  • Graphic Design
  • News
  • Tips
  • Uncategorized
  • Web Design

Opening Hours

Monday9:00 AM - 7:00 PM
Tuesday9:00 AM - 7:00 PM
Wednesday9:00 AM - 7:00 PM
Thursday9:00 AM - 7:00 PM
Friday9:00 AM - 7:00 PM
Saturday9:00 AM - 5:00 PM
SundayClosed

Like Us On Facebook

Facebook Pagelike Widget

GET A FREE QUOTE

Please fill this for and we'll get back to you as soon as possible!

FOOTER MENU

  • HOMEPAGE
  • SERVICES
    • WEB DESIGN
    • GRAPHIC DESIGN
    • LOGO & BRANDING
    • SEO
  • TESTIMONIALS
  • NEWS
  • CONTACT US

NEWSLETTER SIGNUP

By subscribing to our mailing list you will always
be update with the latest news from us.

We never spam!

GET IN TOUCH

T: 086 2014920
Email: info@exposedesign.ie

Expose Design
Tralee, Co. Kerry, Ireland

PAY ONLINE
  • GET SOCIAL
Expose - Website and Graphic Design

© 2020 All rights reserved | Southwest Design LTD is trading as Expose Design - VAT IE3449035EH

TOP