Use a Blog on Your Company’s Website
Whether used for news and updates, sharing valuable knowledge or expressing an opinion about a relevant topic in the industry, every company should be using a blog on their website. With regards to social media marketing, blog posts can help a company populate it’s social media accounts with valuable content.
Brand Your Company’s Facebook Page
Many aspects of your Facebook Page and Timeline can by branded. From your cover photo, to your profile image to your Facebook Apps icons, you should use every chance to reinforce and differentiated your brand.
Offer Unique Content or Products on your Company’s Facebook Page
Give your customers and potential customers a reason to “Like” and share your Facebook profile. One way to achieve this is to provide exclusive content, products or specials on your Facebook page.
Use Creative Images and Infographics
Social media marketing revolves around the concept of getting viewers’ attention, engaging them and leveraging their unique networks through shares and likes. Infographics are a creative visual display of information using images, words and numbers. They are able to effectively communicate a message much quicker than lengthy articles and white papers. In our experience, infographics are among the most shared content types, making them an extremely valuable part of social media marketing.
Customize Your Company’s Twitter Page
Is your company’s Twitter page a fair reflection of it’s brand, products and services? If you’re still using the default Twitter Profile “look”, chances are you’re doing your brand and company a disservice. Use a customized Twitter background to create a truly memorable Twitter Profile page.
Strategically Use SEO Keywords in your Company’s LinkedIn Profile
LinkedIn is a great social media platform for connecting with potential clients, as well as for nurturing existing business relationships. While existing contacts may easily find your company on LinkedIn, using the correct SEO keywords in your company’s LinkedIn Profile makes it easier for users searching for specific industries.
Optimize Your Company’s Website for Sharing on Pinterest
Is Pinterest for everyone? Maybe, maybe not. But chances are, there is a way your business can benefit from engaging Pinterest users. Text content alone is not a good candidate for Pinterest sharing. So make sure you create engaging images and infographics and then include the ability to easily share them on Pinterest.
Encourage Users to Share Your Company’s Content on Their Social Network Profiles
You’ve created valuable content on your website, you’ve improved your Search Engine Optimization (SEO) and are getting more visitors to look at this content. Now what? To truly maximize social media marketing, you should encourage users to share your content on their social network profiles and make it easy for them to do so. Add Like, Tweet This, Pin It buttons, etc. where needed and make it easier for visitor to become brand ambassadors with the click of a button.
Use Facebook’s Open Graph to Share Videos Rather Than only Images
When a user shares one of your product pages on Facebook, a post is added to their timeline. The post will traditionally include a title, description and image, along with an (optional) added comment by the user. Now you can take this to the next level and tell Facebook’s Open Graph to include a video instead of the image. Video adds a deeper layer of engagement with viewers and helps attract more eyes by increasing Shares.