fbpx
CALL US : 086 201 4920 OR EMAIL info@exposedesign.ie

Expose - Website and Graphic Design

Expose - Website and Graphic Design

EXPOSE DESIGN

T 086 2014920
Email: info@exposedesign.ie

Expose Design
Tralee, Co. Kerry, Ireland

  • HOMEPAGE
  • SERVICES
    • WEB DESIGN
    • GRAPHIC DESIGN
    • LOGO & BRANDING
    • SEO
  • TESTIMONIALS
  • NEWS
  • CONTACT US
  • MY CART
    No products in cart.
FREEQUOTE
  • Home
  • BLOG & STORIES
  • News
  • Five Ways to Improve your Site’s Ranking (SEO)
January 27, 2023

Five Ways to Improve your Site’s Ranking (SEO)

0
Tuesday, 18 January 2022 / Published in News, Tips, Web Design

Five Ways to Improve your Site’s Ranking (SEO)

Follow these suggestions to improve your search engine optimization (SEO) and watch your website rise the ranks to the top of search-engine results.

1. Publish Relevant, Authoritative Content
Quality, authoritative content is the number one driver of your search engine rankings and there is no substitute for great content—this is especially true when doing SEO marketing. Quality content created specifically for your intended user increases site traffic, which improves your site’s authority and relevance. Fine-tune your web writing skills and present yourself as an authority on the topic you are writing about.

Keywords
Identify and target a specific keyword phrase for each authoritative content page on your website. Think about how your reader might search for that specific page with search terms like:

online masters in engineering management
what is biomedical engineering?
title IX education resources
photographing northern lights
how to apply for scholarships?
when is the FAFSA deadline?
what is the difference between engineering and engineering technology?
Multiple Keyword Phrases
It is very difficult for a webpage to achieve search engine rankings for multiple keyword phrases—unless those phrases are very similar. A single page may be able to rank for both “biomedical engineering jobs” and “biomedical engineering careers”. Ranking for “student affairs” and “dean of students” or “gender discrimination” and “violence reporting procedures” with a single page is unlikely.

If you want to rank for multiple keywords phrases with your website, you will need to make a separate webpage for each keyword phrase you are targeting.

Placing Keywords
Once your keyword phrase is chosen for a given page, consider these questions:

Can I use part or all of the keyword phrase in the page URL (by using keywords in folders)?
Can I use part or all of the keyword phrase in the page title?
Can I use part or all of the keyword phrase in page headings and subheadings?
Answering yes to these questions can improve your search engine ranking. Be natural and user-friendly, though. For instance, you do not want the word “engineering” to show up three or more times in the URL or have the phrase Northern Lights repeated in the page title and also every heading. Readability and usability still trump search engine optimization.

Content
Beyond page URL, title, and headings, content is most influential on search engine rankings. Repeat your keyword phrase several times throughout the page—once or twice in the opening and closing paragraphs, and two to four more times throughout the remaining content. Be authoritative. Strategically link to relevant sources and additional information—both within your organizations broad website and even to other websites which are useful.

Don’t forget to use bold, italics, heading tags (especially an H1), and other emphasis tags to highlight these keyword phrases—but don’t overdo it. You still want your language and writing style to read naturally. Never sacrifice good writing for SEO. The best pages are written for the user, not for the search engine. Read more about SEO marketing to help you find new content opportunities.

2. Update Your Content RegularlyYou’ve probably noticed that we feel pretty strongly about content. Search engines do, too. Regularly updated content is viewed as one of the best indicators of a site’s relevancy, so be sure to keep it fresh. Audit your content on a set schedule (semesterly for example) and make updates as needed.

Blogging
Writing additional content, rich with keyword phrases, on your departmental news blog can also boost your search engine rankings. Blog posts can even be shorter updates about the specific topics you are targeting. Interlink your related CMS webpages and blog posts when it helps give the reader a better picture or additional information about the topic.

3. Metadata
When designing your website, each page contains a space between thetags to insert metadata, or information about the contents of your page. If you have a CMS site originally produced by the UMC web team will have pre-populated this data for you. However, it is important for you to review and update metadata as your site changes over time.

Title Metadata
Title metadata is responsible for the page titles displayed at the top of a browser window and as the headline within search engine results. It is the most important metadata on your page.

For those with a CMS website, the web team has developed an automated system for creating the meta title for each webpage based on your page title. This adds to the importance of using well-thought-out page titles rich with keyword phrases.

Description Metadata
Description metadata is the textual description that a browser may use in your page search return. Think of it as your site’s window display—a concise and appealing description of what is contained within, with the goal of encouraging people to enter. A good meta description will typically contain two full sentences. Search engines may not always use your meta description, but it is important to give them the option.

Keyword Metadata
Keyword metadata is rarely if ever used to tabulate search engine rankings. However, you should already know your keyword phrases, so it doesn’t hurt to add them into your keyword metadata. You’ll want to include a variety of phrases. As a general rule, try to keep it to about 3-7 phrases with each phrase consisting of 1-4 words. A great example would be “computer science degree.”

4. Have a link-worthy site
A webpage which is content-rich, authoritative, unbiased, and helps visitors learn more about what they are interested in is most likely to attract links from other websites, which improves your search engine optimization.

Improve your authority and credibility by adding relevant links within the text. Instead of having “click here” links, try writing out the name of the destination. “Click here” has no search engine value beyond the attached URL, whereas “Michigan Tech Enterprise Program” is rich with keywords and will improve your search engine rankings as well as the ranking of the page you are linking to. Always use descriptive links by linking keywords—it not only improves search engine optimization, but also adds value to your readers, including those with disabilities or who are using screen readers.

5. Use alt tags
Always describe your image and video media using alt tags, or alternative text descriptions. They allow search engines to locate your page, which is crucial—especially for those who use text-only browsers or screen readers.

Share this:

  • Twitter
  • Facebook

Like this:

Like Loading...
  • Tweet

What you can read next

Prepare For The IMMERSIVE WEB
Website Design Tips for your Business Websites
Tips for Building Your First Business Website

Archives

  • January 2023
  • January 2022
  • December 2021
  • February 2021
  • November 2020
  • June 2020
  • May 2020
  • April 2020

Categories

  • Graphic Design
  • News
  • Tips
  • Uncategorized
  • Web Design

Opening Hours

Monday9:00 AM - 7:00 PM
Tuesday9:00 AM - 7:00 PM
Wednesday9:00 AM - 7:00 PM
Thursday9:00 AM - 7:00 PM
Friday9:00 AM - 7:00 PM
Saturday9:00 AM - 5:00 PM
SundayClosed

Like Us On Facebook

Facebook Pagelike Widget

GET A FREE QUOTE

Please fill this for and we'll get back to you as soon as possible!

MENU

  • HOMEPAGE
  • SERVICES
    • WEB DESIGN
    • GRAPHIC DESIGN
    • LOGO & BRANDING
    • SEO
  • TESTIMONIALS
  • NEWS
  • CONTACT US

NEWSLETTER SIGNUP

By subscribing to our mailing list you will always
be update with the latest news from us.

We never spam!

GET IN TOUCH

T: 086 2014920
Email: info@exposedesign.ie

Expose Design
Tralee, Co. Kerry, Ireland

PAY ONLINE
  • GET SOCIAL
Expose - Website and Graphic Design

© 2020 All rights reserved | Southwest Design LTD is trading as Expose Design - VAT IE3449035EH

TOP
%d bloggers like this: