To understand what a logo is, we must first understand what it is for. A logo is for… identification. A logo identifies a company or product via the use of a mark, flag, symbol or signature. A logo does not sell the company directly nor rarely does it describe a business. Logo’s derive their meaning from
One major role in the ‘brand’ or ‘corporate image’ of a company is its identity. In most cases, identity design is based around the visual devices used within a company, usually assembled within a set of guidelines. These guidelines that make up an identity usually administer how the identity is applied throughout a variety of mediums, using
Branding is certainly not a light topic – whole publications & hundreds of books have been written on the topic, however to put it in a nutshell you could describe a ‘brand’ as an organisation, service or product with a ‘personality’ that is shaped by the perceptions of the audience. On that note, it should
1. Think like a customer. You need to train yourself to think like a consumer because it doesn’t matter what you like – it matters what the customer will like. You should build your inventory around what is selling, so you don’t end up with a backlog of unfulfilled orders. 2. Intertwine your email and
1. Create a business page. If you want to have a solid and professional Facebook presence, you need to create a separate page for your business – your personal Facebook profile won’t cut it. A page is like a regular profile, but it’s for brands and business. Also, instead of asking to “friend” someone, users
A quality website is important for a business. Why? People search the internet for businesses, products, services, etc. The days of relying on phone books are long gone. If someone needs to find information, they are most likely turning to the internet to find it. When they search for something you offer or specifically for
Use a Blog on Your Company’s Website Whether used for news and updates, sharing valuable knowledge or expressing an opinion about a relevant topic in the industry, every company should be using a blog on their website. With regards to social media marketing, blog posts can help a company populate it’s social media accounts with
Establish Relationships Although more companies use social media accounts as a means of advertising and promoting their business, people still value social media accounts for their ability to create relationships. Avoid using your social media account to post your advertisements without adding anything else in way of conversation. Establish relationships with your followers and participate
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