Grow your business online with help through the Government’s National Digital Strategy. The expanded Trading Online Voucher Scheme is designed to assist small businesses with up to 10 employees to trade more online, boost sales and reach new markets. Participating in this scheme can make the process of trading online much easier for you. It offers
Whether you use Google AdWords, Facebook Ads, content marketing or a combination of everything, you need to make sure you are using them to your best advantage. This will get your business seen and allow you to save money in the process. Use Google AdWords Features There are a lot of features available when you
Have a Clear Goal Every small business website is different because every one serves a different purpose. If you want your first business website to be a portal for people to buy products, you need to build it around that goal. If you want it to provide information and entice potential clients to call you,
Beginner’s Guide to Search Engine Optimization. SEO Tips 1. Make the website about one thing. It can be about other stuff, too, but choose one primary topic that is most essential to your message. 2. Mention keywords where they matter most. Include your “one thing” in the site title, domain name, description, tagline, keywords, blog
Government approves details of Restart Grant for Small Businesses Direct grant aid of between €2,000 minimum and €10,000 based on commercial rates bill from 2019. Scheme applies to small businesses with a turnover of under €5m and employing 50 people or less. Scheme opens for applications on Friday 22 May through the Local Authorities. The
To understand what a logo is, we must first understand what it is for. A logo is for… identification. A logo identifies a company or product via the use of a mark, flag, symbol or signature. A logo does not sell the company directly nor rarely does it describe a business. Logo’s derive their meaning from
One major role in the ‘brand’ or ‘corporate image’ of a company is its identity. In most cases, identity design is based around the visual devices used within a company, usually assembled within a set of guidelines. These guidelines that make up an identity usually administer how the identity is applied throughout a variety of mediums, using
Branding is certainly not a light topic – whole publications & hundreds of books have been written on the topic, however to put it in a nutshell you could describe a ‘brand’ as an organisation, service or product with a ‘personality’ that is shaped by the perceptions of the audience. On that note, it should
1. Think like a customer. You need to train yourself to think like a consumer because it doesn’t matter what you like – it matters what the customer will like. You should build your inventory around what is selling, so you don’t end up with a backlog of unfulfilled orders. 2. Intertwine your email and
Use a Blog on Your Company’s Website Whether used for news and updates, sharing valuable knowledge or expressing an opinion about a relevant topic in the industry, every company should be using a blog on their website. With regards to social media marketing, blog posts can help a company populate it’s social media accounts with
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