fbpx
CALL US : 086 201 4920 OR EMAIL info@exposedesign.ie

Expose - Website and Graphic Design

Expose - Website and Graphic Design

EXPOSE DESIGN

T 086 2014920
Email: info@exposedesign.ie

Expose Design
Tralee, Co. Kerry, Ireland

  • HOMEPAGE
  • SERVICES
    • WEB DESIGN
    • GRAPHIC DESIGN
    • LOGO & BRANDING
    • SEO
  • TESTIMONIALS
  • NEWS
  • CONTACT US
  • MY CART
    No products in cart.
FREEQUOTE
  • Home
  • BLOG & STORIES
  • News
  • 5 Tips for Getting the Most Out of Online Advertising
February 9, 2023

5 Tips for Getting the Most Out of Online Advertising

0
Friday, 29 May 2020 / Published in News

5 Tips for Getting the Most Out of Online Advertising

Whether you use Google AdWords, Facebook Ads, content marketing or a combination of everything, you need to make sure you are using them to your best advantage. This will get your business seen and allow you to save money in the process.

Use Google AdWords Features
There are a lot of features available when you are using Google AdWords, and there are probably a few that you are not aware of. One of the most beneficial features is ad site links. These let you add a few additional links to your website at the bottom of your ad. These links can say anything, like “Free Trial,” “Pricing,” “Locations,” etc.

Most of these features are free to include in your ad and simple to set up. Since adding these features will increase the size of your ads, you will see a boost in your click-through rates. A bigger ad catches the eye (just think of those ads we used to run in the phone book).

Define Your “Negative” Keywords
If you haven’t heard this term before, you’re probably scratching your head. Negative keywords are those that you do not want your ads to appear for. For instance, if you do not offer free trials, free software or free samples, then the last thing you want is for people to click on your ad in search of something free. That will just cost you money for zero return. That is why “free” should be included as one of your negative keywords. I provide marketing consulting services but I wouldn’t want my ads to show up for a search on “marketing consulting jobs”, so jobs might be a good candidate for my negative keyword list. Look through your current analytics detail to help find negative keywords and spend some time using the free Google Keyword Tool or the free Negative Keyword Tool from Wordstream.

Be Clear About Your Facebook Ad Targets
The more targeted your ads, the more effective they are going to be. When you are creating your Facebook ads, you get to choose your targeting options—either broad categories or precise interest.

Broad categories will get you a larger audience, but not a specific one. You can choose one of the predetermined categories that fit with your audience in a general way, like “baseball fans” or “single moms.”

Precise interest categories are broken down even further to help you capture a smaller, but more specific audience. These categories come from Facebook profiles and activities.

Attach Images to Your Facebook Calls to Action
The fact will always remain that images draw the most attention. When you need to get people to follow through on a call-to-action, ad an image to it. Right now, the images you can attach are 100 x 72 pixels, so take full advantage of them. Do some testing to see which images get the most response. Typically, when the image includes a person, it performs better than just a brand logo.

Consider Retargeting
Retargeting, or what Google calls Remarketing, is a feature that lets you reach people who have previously visited your site, and show them relevant ads when they visit other sites on a particular ad network or in the case of Google, the Google Display Network.

Many businesses choose to pass over the option of remarketing when they set up their Google AdWords account. With this feature, any time someone visits your site, they will be added to a list for retargeting. Once they leave your page for another that is also on the Display Network, then your business’s ads will appear on those other sites. This is a way to keep your name in front of prospects even after they exit your page.

Whatever method of online advertising you choose, remember that it is important to maintain a focus on quality content. You don’t want to be a pushy salesperson, constantly thrusting your products and services into the faces of your prospects. The right content can win over customers quickly, so always aim for quality over quantity in your advertisements.

Share this:

  • Twitter
  • Facebook

Like this:

Like Loading...
  • Tweet

What you can read next

Logo Design – Basic & Principles
Restart Grant for Small Businesses
Five Ways to Improve your Site’s Ranking (SEO)

Archives

  • January 2023
  • January 2022
  • December 2021
  • February 2021
  • November 2020
  • June 2020
  • May 2020
  • April 2020

Categories

  • Graphic Design
  • News
  • Tips
  • Uncategorized
  • Web Design

Opening Hours

Monday9:00 AM - 7:00 PM
Tuesday9:00 AM - 7:00 PM
Wednesday9:00 AM - 7:00 PM
Thursday9:00 AM - 7:00 PM
Friday9:00 AM - 7:00 PM
Saturday9:00 AM - 5:00 PM
SundayClosed

Like Us On Facebook

Facebook Pagelike Widget

GET A FREE QUOTE

Please fill this for and we'll get back to you as soon as possible!

MENU

  • HOMEPAGE
  • SERVICES
    • WEB DESIGN
    • GRAPHIC DESIGN
    • LOGO & BRANDING
    • SEO
  • TESTIMONIALS
  • NEWS
  • CONTACT US

NEWSLETTER SIGNUP

By subscribing to our mailing list you will always
be update with the latest news from us.

We never spam!

GET IN TOUCH

T: 086 2014920
Email: info@exposedesign.ie

Expose Design
Tralee, Co. Kerry, Ireland

PAY ONLINE
  • GET SOCIAL
Expose - Website and Graphic Design

© 2020 All rights reserved | Southwest Design LTD is trading as Expose Design - VAT IE3449035EH

TOP
%d bloggers like this: