12 Awesome Tips for your Ecommerce Website

1. Think like a customer.
You need to train yourself to think like a consumer because it doesn’t matter what you like – it matters what the customer will like. You should build your inventory around what is selling, so you don’t end up with a backlog of unfulfilled orders.

2. Intertwine your email and social.
Cross-target through Facebook and email. When you can intertwine both email and social, you are often capable of having a higher conversion rate. As an example, when you’re targeting cold traffic on Facebook, you need to have a retargeting option set up so people can familiarize themselves with your company.

3. Learn through doing.
Focus on learning through doing. Many first-time entrepreneurs think too much before they actually start. Failure creates the opportunity to learn, and every failure is a step forward.

4. Maximize email to convert customers.
Utilize email to convert customers. Lead generation is a crucial part of email strategy, and to boost your email list, it’s often good to use lead magnets.

5. Use (and maximize) a funnel approach.
It’s important for ecommerce entrepreneurs to take a funnel approach, meaning you need to know who your customer avatar is, map out your funnel, and move up your value ladder towards making a sale. Very few customers will make a purchase off the first interaction with your brand.

6. Find a backend system that can grow with you.
Find a backend system that can grow with them. You also need to focus on conversions. Once you’ve got a customer, figure out how you can make more money from that customer.

7. Map out a customer’s journey.
You should map out a customer’s journey from the first time they see your product to the email they get after they complete a purchase. Knowing the touch points of your brand will be essential to success.

8. Sell in a unique way.
You should explore the angle you use to sell your products. Try to sell in a unique way by finding a unique audience for that product. This can enable you to lower advertisement costs on Facebook.

9. Find the right product/market fit.
You need to find a product and market fit that converts well. Try to sale higher ticket items, as it’s harder to make volume sales. If you sell a few higher ticket items a month, you don’t always need to sell as much.

10. Always stay up to date.
Always stay up to date. You can’t just set an advertisement and not optimize it.

11. Use video ads on Facebook.
Video ads are taking over! Ecommerce entrepreneurs should retarget people who have interacted with these video ads via unique product images.

12. Test ads that compel people to purchase.
Test ads that compel people to make a purchase. That could mean creating urgency with an advertisement or partnership with an influencer that pushes your product forward. Customer relationship never ends, which is why you should be upselling and cross-selling your existing customers.